I keep things simple around here,

I do good work for good people

I keep things simple

around here, I do good
work
for good people

I am a seniOR Brand and UI Designer,

originally From Cambridge, refined in london

I am a seniOR Brand and UI Designer, originally From Cambridge, refined in london

I am a seniOR Brand and UI Designer,

originally From Cambridge, refined

in london

I keep things simple around here,

I do good work for good people

Services

Who I am

Who I am

What I do

I am a senior graphic designer specialising in brand identity and UI/UX design. I create confident, considered, and distinctive brands and digital experiences, blending strategy, concept, and craft. I focus on keeping things simple and purposeful, creating work that feels honest, deliberate, and unmistakably distinctive.

My background

With over nine years of agency and freelance experience, Ive worked on a wide range of projects, including brand identities, websites, digital platforms, campaigns, and physical brand applications. My experience spans sectors such as luxury fashion, luxury property,
sustainability, and culture, often helping brands define their voice or evolve at pivotal moments. I currently split my time between London and Cambridge.

With over nine years of agency and freelance experience, Ive worked on a wide range of projects, including brand identities, websites, digital platforms, campaigns, and physical brand applications. My experience spans sectors such as luxury fashion, luxury property, sustainability, and culture, often helping brands define their voice or evolve at pivotal moments. I currently split my time between London and Cambridge.

My approach

I bring ideas to life through brand and digital design, working across strategy, concept, and execution. My work spans brand systems, interfaces, and campaigns, balancing clarity with expressive visual language. I approach each project with curiosity and intent, blending structure with hands-on craft to create work that feels confident, distinctive, and genuinely engaging.

Career

(2017 - 2020)
Junior Graphic Designer - Indigoross

(2018 - 2019)
Graphic Design Intern - Jacob Bailey

(2020 2022)
Mid-Weight Graphic Designer - Indigoross

(2022 2023)
Lead Graphic Designer - Unearthed

(2023 2024)
Mid-Weight Graphic Designer - Felix&Friends

(2024 Now)
Senior Brand & UI/UX Designer - Felix&Friends

my life outside of the studio

my life outside
of the studio

SKiing

Running

Mountain Biking

Artisanal Pizzas

Miniature Painting

Italian Cars